My practice moves between brand identity, visual storytelling, and spatial design. I am drawn to work that connects culture, narrative, and tactile experience, and I care about what something means before I think about how it looks.

I am naturally curious and always exploring new ideas, which keeps my process playful while still grounded in intention and clarity. I am drawn to projects that sit between disciplines, where the brief does not fit neatly into one box and the answer requires thinking across mediums.

Before I was a designer I was deep in fashion. I worked backstage at London Fashion Week, assisted on editorial shoots, coordinated productions, and spent a lot of time understanding how creative ideas actually survive contact with the real world. That background shapes how I think about design now. I care about what something means before I care about how it looks, and I care about whether it holds up when someone actually uses it.

My work tends to go somewhere personal. It comes from mental health, from culture, from the way self-care and comfort overlap, from wanting to make technology feel as tactile as clay. I think that kind of honesty makes the work better, not more indulgent.

I am currently collaborating with Loved Before, contributing to their storytelling visuals and developing concepts for spatial and packaging design. I also work at Selfridges, which keeps me close to how luxury brands communicate identity to real people. I am bilingual in English and Chinese, and that cross-cultural perspective quietly informs everything I make.

I am looking for a studio, brand, or creative team where I can bring all of this together. If that sounds like it might be you, I would love to talk.