seefancy

19 May

Fashion Production / Art Direction

Produced and co-art directed the 26SS campiagn shoot

The project embraces aging and decay as part of transformation and growth. It explores the idea that mould and decay can be perceived as beautiful, just like jewels, because they are both part of nature and its continuous cycle.

We wanted to shoot in nature to reinforce the idea that we are all part of the natural cycle. I was especially looking for locations near water because it is part of every aspect of life, while also visually reflecting light in a similar way to how the jewellery pieces shine and interact with their surroundings.