Trend Twist
A game and publication that uses the visual language of fashion to expose what the industry does not want you to think about.Social Commentary
Game Design
Editorial Design
Fashion Illustration
Self-initiated projectExplore the irony and contradiction within the fashion industry through designCreate an interactive game and a print publication that work togetherConnect early 2000s gaming nostalgia with contemporary fashion critiqueCelebrate cultural diversity and traditionally underrepresented identities in fashion imagery
Fashion presents itself as glamorous and aspirational, but the reality of how clothes are made and who gets paid to make them is almost entirely hidden from the consumer. I wanted to build something that used the visual language of fashion against itself.
My task was to combine social commentary with playful, accessible design so that the message landed without feeling heavy-handed. It needed to be genuinely fun to engage with.
The game moves through four stages: picking a character, entering a product design factory, going through mass production, and finally seeing the look on the runway. It shows how each process is necessary and all takes time to make, yet the mass production worker gets paid the least. That contrast is the whole point.
The accompanying publication cover features traditional dress from Nigeria, the Atayal indigenous group from Taiwan, and Saudi Arabia, celebrating the cultural identities that fashion so often overlooks. The absurd fashion combinations in the illustrations echoed the same message from a different angle.
The project pushed me to balance conceptual depth with visual playfulness, and to think about how illustration and interaction design can carry a point of view just as clearly as words can. The cultural references in the cover were also personally meaningful, connecting both sides of my own background.
