GETTAHED

Fashion Production / Art Direction / Creative Direction

An immersive virtual ecosystem designed for KOTO’s brief for YOOX Net-a-Porter.

Gettahed was a collaborative brand project created for a Yoox Net-A-Porter brief through KOTO, exploring sustainability, fashion,
and digital experiences.

As Creative Director, Art Director, and
Producer, I guided the project direction,
coordinated the team, and oversaw the
process to ensure a cohesive final outcome.

The Gettaverse is a virtual world
connected to the Gettahed brand where users unlock access through their first purchase and create avatars to explore an inclusive digital fashion space.

Oliver Oz: Designer / Motion Design
Rezwan Rahman: Digital designer / Designer
Ioana-andreea Popescu-argetoaia: Designer / Digital designer /Photographer
Hicham Elhili: Designer
Jeanne millard: Project manager / Art director / Copywriter
Swaran Bains: Digital designer / Designer / Art director
Welma Cheng: Creative / Art director/ Producer