Loved Beofre

Brand Identity / Illustration / Spatial Design / Ongoing Collaboration

Extending a circular fashion brand’s visual world into a physical retail space.

The display was designed for a retail store that stocked multiple children toy brands, not exclusively
Love Before, which made standing out within a short moment of attention the main challenge.
I wanted the installation to immediately catch
people’s eyes as they walked past the shop
while still staying connected to the brand’s
soft and subtle visual identity.