Based in London. Working across brand, motion, and space. Grew up in Taiwan and moved to the UK. My work moves between brand, motion, and making things by hand.
I care about what something means and it usually start somewhere personal and end up somewhere unexpected.

BRAND AND VISUAL STORYTELLING DESIGNER

Art direction

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Illustration

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Visual storytelling

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Spatial and experiential design

Art direction / Illustration / Visual storytelling / Spatial and experiential design

“A designer who is scared to express their opinion
will only be someone who produces and does not create.”

-me, welma cheng 2026