Brand and Visual Storytelling Designer

/

Brand and Visual Storytelling Designer /

Based in London. Working across brand, motion, and space. Grew up in Taiwan and moved to the UK. My work moves between brand, motion, and making things by hand.
I care about what something means and it usually start somewhere personal and end up somewhere unexpected.

Brand and Visual Storytelling Designer

Art direction

/

Illustration

/

Visual storytelling

/

Spatial and experiential design

Art direction / Illustration / Visual storytelling / Spatial and experiential design

Kraft Mac & Cheese

Experience Design

Dismood

App UI Design

Trend Twist

Game Design

Loved Before

Brand Identity

Interactive Face Filter

Creative Coding

Zebra & Frog

Stop-Motion Animation

GETTAHED

Creative/ART Direction

“A designer who is scared to express their opinion
will only be someone who produces and does not create.”

-me, welma cheng 2026